In order to help the cross-border e-commerce enterprises in our city to improve the ability of compliance management and response ability，Shenzhen Municipal Trade Promotion Commission and China Council for the Promotion of International Trade Enterprise platform held an online seminar on "International Compliance of Enterprises: Cross-border e-commerce in the United States" on the afternoon of July 10，We invite Yang Ganwu, Deputy Director of the Foreign Intellectual Property and Information Security Law Committee of Guangdong Province Lawyers Association, Director of the International Trade Law Professional Committee of Shenzhen Lawyers Association, Founding partner and Director of the Silicon Valley and Shenzhen offices of Shenmei Law Firm, and a lawyer practising in China and the United States (California)，For cross-border e-commerce enterprises to share the successful response to the United States TRO (temporary ban) case analysis and experience，Help companies build positive coping strategies。The event was broadcasted live on the platform of China Council for the Promotion of International Trade, the official website of China (Shenzhen) International Trade Single Window and the law back network simultaneously. Representatives from Bytedance, Purple lighting and other enterprises participated online and watched the special live broadcast up to 1.50,000 people。

　　As an important economic center and opening window of China, the cross-border e-commerce industry has developed rapidly in recent years, becoming a new engine to promote the high-quality development of foreign trade。According to statistics, in the whole year of 2023, Shenzhen cross-border e-commerce imports and exports increased by 75 percent.2%, with a total of more than 300 billion yuan, further consolidating its leading position in the country。The number of cross-border e-commerce export enterprises in Shenzhen exceeds 150,000, accounting for half of Chinese sellers on multiple international e-commerce platforms, of which 1/3 of Amazon's Chinese sellers come from Shenzhen。Shenzhen enterprises in the global construction and operation of the number of overseas warehouses more than 350, construction area of more than 3.8 million square meters, the scale of the country's first two。
　　Cross-border e-commerce in Shenzhen is developing rapidly, while facing challenges such as complex international economic situation and fierce industry competition。Shenzhen cross-border e-commerce enterprises have performed well in terms of market size, number of enterprises, overseas layout, infrastructure, policy support, etc., but they also need to cope with the changing external environment and industry competition。Competition in the global cross-border e-commerce market has intensified, and various infringement disputes have emerged in endlessly。Among them, TRO (the full name of TRO is Temporary Restraining Order, abbreviated as TRO, temporary ban) has become an important means for cross-border e-commerce brands to defend their rights. For cross-border enterprises, it is crucial to correctly understand and respond to TRO。If the cross-border e-commerce enterprise has a large inventory of products, a large amount of frozen funds in the account, a high store value, a small number of infringements or even no real infringement, there is a greater possibility of winning the lawsuit, or the amount of compensation plus legal fees is far less than the frozen funds in the account, it is recommended that the enterprise actively respond to the lawsuit。
　　next，Shenzhen Trade Promotion Commission will continue to pay attention to the field of cross-border e-commerce，Do a good job of compliance guidance，By holding special lectures，Legal experts will be invited to give explanations on cross-border e-commerce enterprises' overseas involvement in patent litigation and trademark infringement，And combined with typical cases for accurate interpretation，Help enterprises understand and comply with relevant laws and regulations，Enhance the awareness of intellectual property protection and compliance management。